Northwestern University Brand Identity
As the senior graphic designer at Northwestern University, I serve as the brand manager for the university and provide art direction and design for Northwestern as well as sub-brands such as schools, offices and departments. I work on a wide variety at Northwestern, from brand projects in environmental, print, and digital, to telling Northwestern’s story and rolling that out on multi-channel platforms. Below are highlights of work or brand projects for Northwestern University that span over variety of mediums and channels.
Additional multi-disciplinary and multi-channel work from Northwestern can be found back on my work page.
Environmental Signs
Northwestern PSAs for Broadcast TV
Digital Banner Ads
Northwestern “Academic N” Lapel Pin
We created the logomark lapel pin as an extra branding element for Northwestern individuals appearing on national TV, social media, and in photoshoots. This pin enhances our brand's visibility in the media. We meticulously crafted it to ensure a premium quality, using non-reflective materials.
Branded Ventra Bus Cards
Admissions PowerPoint Presentation
Weekly Top Stories Template for Instagram
Grads to Celebrate Instagram Reels Series Cover
General Brand and Northwestern Commencement GIFs for Social Media